Camp Chef Introduces New Marketing Campaign For State-of-the-Art-Pellet Grill

May 2017 New Products

Hyde Park, Utah – Camp Chef, a leading innovator of outdoor cooking gear, has announced the new Woodwind pellet grill and smoker.

“In the game of grilling, the new Woodwind pellet grill and smoker is your cheat code to great smoked BBQ, seared steaks, amazing ribs, wood-fired pizza, and so much more," said Travis Simon, Director of Marketing for Camp Chef.

The Camp Chef Woodwind pellet grill and smoker features a state-of-the-art design. The new LED digital control unit with built-in Smart Smoke Technology allows a more consistent temperature range, and the patented easy Ash Clean-out system is simple to use and keeps the grill running at maximum performance. The optional sear box accessory makes this grill much more versatile, giving users the option to get a true high heat-sear.

Camp Chef has teamed up with the Harmon Brothers, viral video mavens, to create a video marketing campaign for the Woodwind pellet grill and smoker. “They had the perfect marketing model to communicate the unique benefits of the Camp Chef pellet grill and smoker to the world. After 10 months of work, we now have the video marketing campaign to captivate the guy/gal that’s used to food turning out subpar on his/her back patio, get the right tool in their hands, and make them the grill master of the entire cul-de-sac,” commented Simon.

The Harmon Brothers developed previous campaigns with Purple Mattress, FiberFix, Chatbooks, and more. Their videos have reached over 500 million views, with more than 4.2 million social media shares.

Camp Chef, a Vista Outdoor brand, has led the industry for more than 25 years in providing high-quality outdoor cooking equipment, including stoves, smokers, and cast iron cookware. From the backcountry to the back patio, Camp Chef is The Way to Cook Outdoors. Visit for more information. 

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