Can-Am Announces PBR (Professional Bull Riders) Partnership

November 2019 Powersport News

BRP has entered a multi-year partnership between its Can-Am Off-Road brand and PBR (Professional Bull Riders). The move brings together two of the most prominent brands within the ranching, farming and cowboy world.

The two entities will celebrate the collaboration at the 2019 PBR World Finals, happening Nov. 6-10, in Las Vegas, NV, at T-Mobile Arena. Can-Am will offer fan giveaways, interactive displays, free boot shining stations, an upgraded Can-Am Corral seating section and more. In addition to the coveted gold buckle and $1 million bonus, the 2019 PBR World Champion will also receive a 2020 Can-Am Defender side-by-side vehicle.

An important and unmistakable part of Can-Am’s PBR partnership is the bright yellow Can-Am Cage right on the playing field. The Can-Am Cage is the most action-packed seat in sports, providing an up-close, bull-level VIP experience set in the middle of the arena.

As part of its PBR sponsorship, Can-Am has also teamed up with superstar PBR athletes Chase Outlaw and Derek Kolbaba. Together, they join industry personality Dale Brisby as the initial team of Can-Am Brand ambassadors. Along with all PBR athletes, the three live tough and uncompromising cowboy lives that require equipment that’s up to the task. That’s exactly what Can-Am Defender vehicles are built for, and that’s why BRP and PBR are a perfect fit.

Can-Am offers a full lineup of ATVs and side-by-side vehicles, including the hardworking Can-Am Defender side-by-side vehicle. It is the most capable Can-Am ever on worksites, loaded for hunting trips, in agribusiness, and anywhere people need to get it done well.

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