SuperATV Opens Shreveport, LA, Manufacturing & Operations Campus

July 2019 Powersport News

SuperATV opened its new 100,000-square-foot manufacturing and distribution center in ShreveportLA.

In February, SuperATV announced a $4.35 million capital investment in its Shreveport site, where the company will create 75 jobs in Caddo Parish and Northwest Louisiana. The new Shreveport site will support product manufacturing and delivery to states across the Southeast U.S., as well as distribution to Texas and markets as far away as New Mexico and Colorado.

Headquartered in Madison, IN, SuperATV is a 16 year-old company specializing in All-Terrain Vehicle (ATV) aftermarket products. A family-owned company, SuperATV specializes in aftermarket parts for a variety of ATVs and larger utility task vehicles, or UTVs, which also are known as “side-by-sides” for their larger size and passenger capacity. 

“With our reputation as the Sportsman’s Paradise and Shreveport’s strategic location on the I-20 corridor, SuperATV has selected an ideal location in Louisiana for its second manufacturing and distribution facility,” Governor John Bel Edwards said. “Not only will area residents be able to purchase products at SuperATV’s new retail showroom, but residents along the I-20 corridor will also benefit from great employment and career opportunities. We congratulate SuperATV for this big step in their growth.”

“We are looking forward to opening the premier retail and shipping location for all aftermarket parts and accessories for side-by-sides in the heart of mud country,” said SuperATV President Harold Hunt, who founded the company in 2003. “We have some additional expansion opportunities planned for the near future that will bring us one step closer to servicing all the needs for our customer. This second location, in Louisiana, will allow SuperATV to establish the premier retail and shipping location, so that we have the opportunity to bring our products to our customer as fast as possible.”

The Shreveport site represents SuperATV’s first expansion beyond the company headquarters location in Indiana. Since Hunt launched SuperATV from his garage, the company has grown to nearly 500,000 square feet of manufacturing and warehouse space. SuperATV manufactures and distributes all-terrain vehicle parts under a variety of brands, such as Assassinator Tires, Gear Driven Performance and Rhino Axles.

“The addition of SuperATV is exciting news for our region and for Caddo Parish,” Caddo Parish Commission President Stormy Gage-Watts said. “Caddo Parish is an ideal place for businesses to invest and grow, and SuperATV’s creation of new jobs and capital investments is a testament to the strength of our economy and the potential for even greater development opportunities.” 

“I am excited to welcome SuperATV to the Shreveport business community,” Shreveport Mayor Adrian Perkins said. “The company’s expansion into the Shreveport market is a testament to our city’s competitive strengths, including a skilled workforce, the lowest cost of doing business in the nation, and great multimodal logistics.”

The company also is expected to utilize Louisiana’s Quality Jobs and Industrial Tax Exemption programs, along with the comprehensive workforce solutions of LED FastStart, the top-rated state workforce training program

“SuperATV’s investment in Shreveport is another positive example of how our economy is on the upswing,” North Louisiana Economic Partnership President Scott Martinez said. “We want to thank Vintage Realty Company, an NLEP investor, for its outstanding work on this project, as NLEP provided site selection, permitting and incentive information as well as investor referrals to SuperATV.”

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