Brea, CA - Suzuki Motor of America, Inc. (SMAI) has announceda partnership with Bonnier Events in a multi-year sponsorship of the Outdoor Life/Field & Stream Expo Series Presented by Suzuki KingQuad.
As the title sponsor for 2019 and 2020, Suzuki will magnify exposure of its full 2019 KingQuad ATV lineup during the Expo’s five stop series to hunting, fishing and outdoor lifestyle audiences. The Expo’s first stop was t the Kentucky Exposition Center in Louisville, KY, Jan. 18.
“We are thrilled to partner with Bonnier Events at the Outdoor Life/Field & Stream Expos as it will spotlight the well-deserved KingQuad ATV,” Kerry Graeber, Vice President MC/ATV Sales and Marketing, said. “Suzuki prides itself on being the inventor of the four-wheel ATV and we are excited to continue growing our ATV brand, expand our market, and educate a core demographic of consumers who are deeply rooted in the outdoor lifestyle that the KingQuad is a functional tool for them.”
"We at Bonnier Events (Outdoor Life/Field & Stream Expos) are very excited to become partners with Suzuki on this multi-year agreement,” Chris O’hara, Vertical Outdoor Director, said. “As we continue to grow this brand and re-invent the Outdoor Show Experience, the new Suzuki KingQuad Tour will be an excellent addition to our newly rebranded Outdoor Life/Field & Stream Expos (formerly the Deer & Turkey Expos). The KingQuad has been a staple in the outdoor industry and the ATV of choice in the adventure genre for many years, and we are excited to be a part of their marketing plans for the future."
In addition to the KingQuad family of ATVs, select 2019 Suzuki off-road motorcycle and youth ATV models will also be on display at all Outdoor Life/Field & Stream Expo Series stops to increase awareness of Suzuki products and their valued outdoor capabilities. After the Expo’s inaugural event in Kentucky, the five-stop series will continue to: Lansing, MI, (March 8-10), Columbus, OH, (March 15 – 17), Madison, WI, (March 29-31) and Lakeland, FL, (July 26-28).
For more information on Suzuki’s full line of KingQuad ATVs, visit HERE.
For more information on Suzuki Motorcycles and Scooters, visit HERE.