BFGoodrich Tires Collaborates With Tire Stickers For Exclusive Tire Customization Technology

November 2018 Powersport News

Greenville, SC — BFGoodrich Tires and Tire Stickers, a specialist in tire customization, have teamed up to launch exclusive tire decal technology on five BFGoodrich tire lines.

Tire Stickers was established in 2007 ad produces durable, high-quality sidewall decals for vehicle owners who want a customized look to their tires.

The second-generation technology for these tire decals was developed and offered exclusively with BFGoodrich Tires through 2020. The tire decals feature custom brand colors and align precisely with raised sidewall lettering on select BFGoodrich products. BFGoodrich teamed with Tire Stickers to perfect the alignment of decals with the tire sidewall engravings.

Drivers who purchase tire decals for their BFGoodrich Tires can install them in minutes. Each purchase includes an installation kit and instructions. This durable, raised-rubber tire lettering is a permanent solution that withstands normal on-road and off-road driving conditions, standard cleaning and even power washing.

“BFGoodrich builds tires for performance,” Carrie Woodward, BFGoodrich global consumer experience manager, said. “We also like them to look good—and partnering with Tire Stickers on this technology helps our products stand out for performance and style.”

Custom tire decals are available for the following BFGoodrich Tire lines in white outline, solid white lettering and red/white/blue combinations:

  • BFGoodrich g-ForceTM Rival
  • BFGoodrich g-ForceTM Comp 2TM and Comp 2TM A/S
  • BFGoodrich All-Terrain T/A KO2 (select sizes)
  • BFGoodrich Mud-Terrain T/A KM3

“People choose BFGoodrich tires because of their reputation and authenticity,” Harold Phillips, global general manager of the BFGoodrich brand, said. “They want their vehicle to be an extension of who they are. These colored letters are another way BFGoodrich enables these consumers to make their builds even more customized.”

BFGoodrich tire decal kits are sold in sets of four or five (to accommodate a full-size spare tire). Prices range from $159 to $199 per set. Pre-orders began in November and will ship in January 2019. To shop for the decals, visit

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