Jeep Is Trying To Block Sales Of The Mahindra Roxor, Report Says

Mahindra's CJ-style ROXOR isn't road-legal in the U.S., but that's not stopping FCA

August 2018 Powersport News Jay Ramey, Autoweek

Jeep parent company Fiat Chrysler is seeking to block India's Mahindra from selling the ROXOR 4x4 in the U.S., Bloomberg reports, arguing that the vehicle looks too much like its own Jeep Wrangler. FCA filed a trade complaint at the U.S. International Trade Commission, arguing that the Mahindra ROXOR infringes on Jeep's "trade dress," which is a legal term to describe the trademarked appearance or image of a particular product.

The ROXOR is a descendant of earlier Jeep-style models that Mahindra has been making for decades, and one of the models that the automaker, which has been trying to gain a foothold in the U.S., has been selling in other markets for quite some time. The ROXOR has been in production in Michigan since March of this year, but it's not licensed for the road, instead aiming at side-by-side off-road all-terrain vehicles.

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