Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success.
For more than ten years, the automotive and motorcycle industries have used PSI “mystery shopping” as a tool to improve the sales effectiveness of their dealer networks, turning more shoppers into buyers. From a customer’s perspective, top scoring brands and dealerships are considered “more helpful,” resulting on average in greater customer loyalty. 2018 marks the first time that Pied Piper applied PSI’s fact-based approach to research and then measure the sales effectiveness of the UTV market.
Disclaimer: Can-Am received the highest numerical score in the proprietary 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. Study based on 1,168 mystery shops applying the proprietary Pied Piper PSI process, measuring 18 UTV-brand’s dealer networks between July 2017 and April 2018. Your experiences may vary. Visit piedpiperpsi.com.