Kawasaki Names New Marketing Managers

Kawasaki promotes Bob O’Brien, Ken Essex

May 2017 Powersport News

Kawasaki Motors Corp., U.S.A. (KMC) announced the promotion of Bob O’Brien to senior marketing manager and Ken Essex to the role of public relations manager.

“Bob and Ken are great members of our marketing team and I know they will excel in their new roles,” said Chris Brull, Kawasaki vice president, marketing and racing. “Both of these guys have a strong passion for powersports and have worked hard to differentiate Kawasaki in the industry.”
O’Brien is a graduate of Central Michigan University with a B.S. Business Administration, Marketing and has worked with KMC for the last seven years. His first experience with KMC came with Trisect, on the agency side and for the last two years, he has served as the Western Region Marketing Manager, creating and administering retail-marketing programs at the regional level. In his new role, O’Brien will oversee KMC’s advertising and public relations and will report to Brull.
Essex has six years of KMC experience including four years handling the public relations duties with the Monster Energy Kawasaki racing program through Next Level Sports Management, before moving on to KMC and working as the Central Region Marketing Manager. Essex, who will oversee KMC’s Public Relations department, has a Masters degree in Sport Management from the University of Ottawa and will report to O’Brien.
Both Essex and O’Brien will begin their new roles immediately and Kawasaki is in the process of filling the vacant Regional Marketing Manager positions.

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