Kalamazoo-Based Aaron Zeigler Opens Highly Anticipated 50-Acre Powersports Dealership & Entertainment Facility

March 2017 Powersport News

Aaron Zeigler, one of the largest dealers in the nation, recently celebrated the highly-anticipated opening of the automotive group's first multi-line powersports dealership and entertainment complex. Upon opening its doors on Monday, March 6, Zeigler Motorsports became the world's largest action park and motorsports dealership, creating a one-of-a-kind destination for motorsports enthusiasts.

Now located at 5001 Park Circle Drive, Kalamazoo, MI, inside MidLink Business Park, the 50-acre facility features a 30-foot mountain and waterfall, birch trees, a 300 square-foot video wall, 36 motorcycles suspended from the ceiling and a Tap House Restaurant & Bar. It also includes an indoor service write up area and a 150-person training and development center.

"We are changing the way people experience motorsports,” Aaron Zeigler, president of Zeigler Motorsports, said. “This new location is more than just a dealership. It’s a destination and an entertainment complex.”

Dream Traxx, the nation’s premier track building company developed the dealer's three onsite tracks which span more than four miles. These include a1.3-mile motocross track, a side-by-side track with natural obstacles and an additional junior track.

“At our dealership you will be able to test drive vehicles in their natural environment. Every aspect of the complex was designed to give customers an amazing experience,” Zeigler added.

In addition to the attractions and entertainment features, Zeigler emphasized the one-stop-shop aspect of the complex by designating 85,000 square feet for sales and service, including 24 large indoor service lanes; plus an additional 400,000 square feet for onsite storage.

The massive storage facility developed with motorsports enthusiasts in mind, features an in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer.

Zeigler Automotive Group plans to hold an official grand opening event for the new dealership in the near future.

  • Like what you read?

    Want to know when we have important news, updates or interviews?

  • Join our newsletter today!

    Sign Up
You Might Also Be Interested In...

Send to your friends!

Already a subscriber? Please check your email for the latest full issue link.