Camoplast Solideal Becomes Camso

July 2015 Powersport News

MagogQC - Magog­-based company Camoplast Solideal became Camso early this month. Following a transition period, this name will also become the master brand for its  off-­the-­road tires (OTR), tracks and track systems. For the company, Camso represents the best of Camoplast and Solideal.

“The launch of Camso highlights the success our company has achieved in just a few years,” Camso Chairman of the Board and CEO Pierre Marcouiller said. “We have become the world's second ­largest specialized player in the manufacturing of tires, tracks, and track systems for off-­the-­road vehicles.”

Camso’s sales in this sector went from US $95 million to more than $1 billion in seven years. The company serves four markets: material handling, construction, agriculture and powersports.

Today, Camso puts 100 percent of its effort on 11 percent of the global tire and track market: the off­-the­ road market. This focus creates an in-­depth knowledge of the OTR market, enabling the company to identify its customers’ very specific needs and hence, develop enhanced tires, tracks and track systems for those  needs.

Camso, The Road-Free Company

On one hand, manufacturers of on­-road tires aim to create the best tire for one type of use: to drive on a  road. On the other hand, the nature of off­-the-­road mobility implies multiple vehicle applications across numerous surface types. This creates many niche markets.

“One might think that producing on­-road and off­-road tires are one and the same, but this  simply isn't the case,” Marcouiller said. “This has driven Camso to constantly reinvent itself. Our people take the time to understand the multitude of constraints and challenges  that machine operators experience.”

The company has developed a unique culture. For the Camso team, “Road Free” means achieving its commitments, being industrious and acting authentically in its relations with its customers and suppliers. This is what the Camso brand aims to communicate to its partners.

Through its flexible manufacturing processes, its aftermarket distribution model and partnerships with original equipment manufacturers (OEM), Camso is not only a one-­stop  shop, but also a world leader in off-­the-­road tires, tracks and track systems.

Camso designs, manufactures and distributes high-­quality tires, wheels, tracks and track systems. It works with major OEMs such as Toyota, Caterpillar, John Deere and BRP, as well as several distribution networks.

Camso, the Road Free company, has more than 7,500 employees in 27 countries. It has four R&D centres and 24 manufacturing plants and operates an international distribution  network in more than 100 countries.

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