PIAA Names Mark Warwick As First-Ever National Sales Manager

June 2014 Powersport News

Portland, OR – Mark W. Warwick has been appointed to the newly-created position of national sales manager for PIAA Corporation, USA. The appointment is effective as of June 9, and was announced by Rodger Wagner, executive vice president for PIAA Corporation, USA.

Warwick brings to PIAA (pronounced pe'-uh) a broad background in automotive aftermarket sales and sales management including, most recently, a dozen years with Robert Bosch, LLC. During his tenure there he realized increasing areas of responsibility, selling and managing sales on both a regional and national basis.

Warwick’s background includes sales management at all levels and within all automotive aftermarket channels of distribution in the country, including sales through traditional WDs and jobbers, retail chains like Pep Boys and Strauss Automotive, and program groups like NAPA Auto Parts. He also spent many years promoting Bosch products to distributors and resellers in various specialty markets, such as tune-up chains, convenience stores, small engine shops, and industrial markets. Prior to joining Bosch, Warwick enjoyed a successful sales history in retail sales in the beverage industry.

Of particular interest and value to PIAA is Warwick’s track record in developing innovative marketing and sales promotion programs, which resulted in sales growth in targeted product lines that was both significant and measurable. In addition, he developed and implemented a number of training programs for customers that generated significant increases in sales.

In making the announcement, PIAA’s Wagner cited Warwick’s record of sales growth through innovation as particularly valuable to PIAA. “Mark brings to PIAA special abilities to analyze and assess customers’ needs and build programs that meet these needs and generate sales growth,” said Wagner. “He has also been intimately involved in the markets that are prime targets for sales of our PIAA driving and fog lights, particularly our innovative RFT (Reflector Facing Technology) LED lamps, a technology that PIAA pioneered.”

Continued PIAA’s Wagner, “We created this new position and structured it in a way that will optimize the very special sales management skills that Mark has demonstrated over many years. We have every confidence that Mark will put his talents to good use in building on our recent sales growth and help us to build our sales in core markets as well as in niche markets where our lighting products can fit nicely.”

Warwick is a graduate of Xavier University in Cincinnati, where he received a Bachelor of Science degree in Business Administration and Marketing. He has also completed many multi-day seminars presented by the American  Management Association, and is a seasoned world traveler. Warwick and his wife live in Groveland, MA, where Warwick will establish an East Coast office to complement the company’s North American headquarters in Portland, OR.

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