Irvine, CA - Kawasaki Motors Corp., U.S.A. announced a unique tie-in with
The Lone Ranger, a Disney/Jerry
Bruckheimer Films production set for national release July 3. The powersports
products marketer will use this new reimagining of the popular story to help
carry product messages for its off-road motorcycles, four-wheel vehicles and
street motorcycles.
Concentrating
on a "Live the Legend" campaign line, Kawasaki's effort is heavily oriented to
video creations depicting a transition from the Gore Verbinski-directed film to
scenes of modern day adventurers with the company's Teryx4 side-by-side, KX
motocross, and Ninja sport bike products. The action-oriented "Live the Legend"
video appears on KawasakiTV's YouTube channel.
Similar
materials featuring the film's stars, Johnny Depp and Armie Hammer, are also slated
to appear in more than 1,000 Kawasaki
dealerships around the country. Dealers will also be a core component of Kawasaki's "Live the
Legend Adventure" sweepstakes, which will invite consumers to text entries for
a chance to win various products inspired by The Lone Ranger. The sweepstakes will also include another film promotional
partner, the Utah Office of Tourism. "This is
an opportunity for Kawasaki to generate a great
deal of excitement around product categories that are a perfect fit for the
film's characterizations," said Kawasaki
marketing director Chris Brull. "We appeal to the same type of independent,
adventurous, rebellious individuals depicted by the film's stars."
The
film-inspired Kawasaki vehicles will be featured as prizes in other film tie-in
promotions, including five limited edition Kawasaki Teryx4 750 4x4 LE side-by-sides
to be given away by Subway Restaurants in their Partner Up & Win promotion. A Teryx4 and
four Shoei off-road helmets will be given away as the grand prize for an ABC-TV
Good Morning America sweepstakes.
In addition to media and in-store involvement supporting the film's release, Kawasaki is also providing
a custom-designed Lone Ranger Ninja ZX-6R sport bike that will be on display at
the movie's world premiere. That event is a benefit for the American Indian
College Fund, and the unique motorcycle will be signed by the film's stars and
other celebrities in attendance. It will then be auctioned at a later date with
all proceeds going to support the fund.
Kawasaki Sweepstakes Rules:
No
purchase or payment of any kind is necessary to enter or win. A purchase will
not improve your chances of winning. Offer is void in Alaska,
Hawai'i, Puerto Rico
and where prohibited by law. Message and data rates may apply. The Kawasaki "Live the Legend Adventure"
Sweepstakes is open to legal residents of the 48 contiguous United States and
District of Columbia, of the legal age of majority in their jurisdiction of
residence (at least 18 years of age; 19 in Alabama and Nebraska), who have a valid,
state-issued driver's license as of the time of entry. The sweepstakes begins
at 12:01 a.m. ET on June 3, 2013, and ends at 11:59 p.m. ET on July 31, 2013.
To
enter without sending a text, mail a hand-printed 3 x 5-inch card with your
name, age, complete address including ZIP code, daytime telephone number, and email
address, if you have one, in a stamped envelope to:
Kawasaki's "Live The
Legend Adventure" Sweepstakes
625 Panorama Trail
Suite 2100
Rochester, NY
14625-2437
Must
be postmarked by July 31, 2013 and received by sponsor by August 7, 2013. For
official rules and complete details, visit www.Livethelegend.Kawasaki.com. If
you enter via text messaging, you will receive at least one (1) confirmation
text message in response to your entry. To stop receiving text messages from sponsor,
text "STOP" to 868727.
Sponsor:
Kawasaki Motors Corp., U.S.A.,
P.O. Box 25252, Santa Ana, CA 92799.
