Suzuki Motor Of America Inc. Introduced

Suzuki continues as Suzuki Motor of America, Inc. following restructuring

April 2013 Powersport News

Brea, Calif. - Suzuki Motor of America, Inc. (SMAI), has been announced as the sole distributor of Suzuki motorcycles, all-terrain vehicles, marine outboard engines and automotive parts and service in the contiguous United States and Alaska. This announcement comes following the restructuring of American Suzuki Motor Corporation (ASMC). 

"We are pleased to announce this new company," Suzuki's Motorcycle/ATV Vice President, Larry Vandiver said. "This is a turning point for our brand and we look toward the future as we continue to offer industry-leading products as Suzuki Motor of America, Inc."

SMAI is firmly committed to the motorcycle, ATV, scooter and marine industry and will focus on long-term growth in the American market. SMAI aims to bring the excitement of its product line into the powersports marketplace this spring and summer as it launches several exciting new products.

The company is planning more than 20 consumer events over the next several months, giving customers firsthand experience to try out its full lineup of sportbike, cruiser, touring, scooter, dual-sport, motocross and KingQuad ATVs. In addition, SMAI will also be cheering on its championship-winning riders at supercross, motocross and road racing events throughout the country. 

SMAI is poised to make a big impact in the marine industry as well, marketing its flagship DF300AP, state-of-the-art DF20A and DF15A, among other models. 2013 also marks the return of Suzuki outboards with an aggressive run in bass tournaments with 2012 BASSMASTER Rookie of the Year Brandon Card.     

In addition to the motorcycle/ATV and marine operations, SMAI will continue to support Suzuki's automotive customers with warranty service, parts and accessories.

"Suzuki is committed to supplying automotive parts and warranty service," Suzuki's Director - Division Head Automotive Service Lee Raines said. "We will continue to support our automotive customers with these services."

Suzuki is looking forward to the future with SMAI as it introduces exciting new products, offer exciting demo tours and hosts special events throughout the remainder of 2013.

For more information on Suzuki Motor of America, Inc. visit:

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