Polaris India Pvt. Ltd., a wholly owned subsidiary of
Polaris Industries Inc., has announced the launch of two off-road circuits in
Bengaluru in association with Play in Sarjapur and Target Games &
Facilities Pvt. Ltd. in Yeshwanthpur,
India.
AKB Motors, an official dealer of Polaris vehicles, has
provided all the vehicles to Play and Target Games & Facilities Pvt. Ltd.
and also caters the 3S concept-sales, spare parts and service-to customers in India's Southern
region.
"Bengaluru has a rich racing culture and has a wide variety
of terrains, hence the off-road vehicle segment has the potential for growth,"
said Pankaj Dubey, managing director of Polaris India Pvt. Ltd. "We are pleased
to start Polaris Experience Zone with Play and Target Games & Facilities to
offer off-road motor experience to motorsports lovers in Bengaluru. Southern
India is an important market for us as it contributes majorly toward our growth
story in India
and hence is strategic for us. We foresee huge interest and potential in this
market and plan to introduce more off-road tracks in southern India. We plan
to increase the number of such tracks from 13 to 25 by this year's end.
"Currently, we are witnessing increased interest toward adventure
sports in India,"
Dubey continued. "With improving infrastructure facilities, awareness about
this category of vehicles and the desire for adventure sports activities,
Polaris finds it a perfect fit to offer its products to more and more adventure
lovers in Bengaluru who can now experience the real thrill. With the
introduction of off-road circuits across the country our purpose is to
sensitize the consumers and create a new market for recreational vehicles and
to generate more interest in these activities."
"We are delighted to be associated with Polaris India," said Sharath
Reddy, owner of Play. "The track not only offers riders a place to experience
the excitement of Polaris off-road vehicles, but also serves as a wonderful
place for family entertainment."
"The aim is to provide a safe, family fun time filled with a
lot of thrill," said Mr. Alok, owner of Target Games & Facilities Pvt. Ltd.
"Whether you are an off-road enthusiast looking for a thrill or motorsport
lover, you will simply enjoy riding sturdy Polaris vehicles on the track."
Sprawled over an area of approximately 30,000 square feet,
the Sarjapur off-road track offers a chance to explore the outdoors in a new,
exciting way. Twelve Polaris vehicles including an Outlaw 50, Sportsman 90, RZR
170, Phoenix
200, Sportsman 400 and RZR S 800, will be available for use on the tracks. The
track consists of mounts, climbs, axle breakers, a water pit and side inclined
slopes. The off-road entertainment zone will have state-of-the-art hospitality
facilities, a workshop, first aid, training classes and other amusement areas
to help families have some outdoor fun.
The Yeshwanthpur track offers ORV experiences for families
and novice riders over a 20,000-square-foot area. Five Polaris ATVs-a Sportsman
90, RZR 170, Scrambler 500, Sportsman 400 and Sportsman 500-are available for
use on the tracks to give everyone an exhilarating off-road experience. Riders
can enjoy the thrill of offroading and a sense of discovery as they maneuver
through the dirt track with slush pits, humps, sand and stones all on a
complete dirt terrain that provides the full mud and dirt experience.
