Irvine, Calif.
- The Professional Bull Riders (PBR) announced that Kawasaki
Motors Corp., U.S.A.
will be the Official ATV and Side x Side of the PBR.
Kawasaki
branding and advertisements will be featured during PBR's television broadcasts
on four major networks, along with prominent in-arena and chute signage, as
well as PA announcements and JumboTron spots.
Fans
will be able to experience more about Kawasaki ATVs and Side x Sides through
special promotions at select PBR events.
"Kawasaki
is one of the most recognizable names in powersports and we are proud to
welcome them as a partner," PBR CEO Jim Haworth said. "They have the
best ATVs and Side x Sides, durable enough to be part of our dangerous and
hard-hitting sport."
"PBR
is home to the toughest athletes anywhere, so Kawasaki's equally tough four-wheel products
are a perfect match," Kawasaki Marketing Director Chris Brull said. "This
relationship recognizes those complimentary attributes and places our brand in
the arenas, where riders and fans can get a closer look at the perfect vehicles
for their off-road needs."
The
PBR's Built Ford Tough Series (BFTS) is televised every week on CBS, CBS Sports
Network, NBC, NBC Sports Network and YouTube. BFTS telecasts are produced for
the PBR under a multi-year agreement with David Neal Productions, a Los
Angeles-based production company led by 34-time Emmy Award winner and Peabody
Award winner David Neal, who serves as executive producer.
