Spartanburg, SC - KYMCO USA has been named the
official scooter and off-road vehicle supplier to Charlotte Motor
Speedway in a multi-year agreement that'll have the KYMCO brand emblazoned
throughout the famed property.
This new partnership offers KYMCO USA and Charlotte Motor
Speedway mutual advertising and marketing rights, plus gives KYMCO USA the
opportunity to exhibit at 11 events, situated in a VIP display area and
utilizing Charlotte Motor Speedway's PA and video board announcements, social
media advertising, logo inclusion throughout the venue, race tickets and the
use of the track and its amenities for KYMCO USA events. In addition, KYMCO USA will
provide Charlotte Motor Speedway with a variety of scooters, ATVs and 4x4 UXV
side-by-side vehicles to be used in the operation of the facility.
The Charlotte Motor Speedway complex encompasses nearly
2,000 acres and includes a 2.25-mile road course, a six-tenths-mile karting
layout, a one-fifth-mile oval, zMAX Dragway and a quarter-mile oval within the
walls of the 1.5-mile superspeedway making it the ultimate motorsports
facility. The venue is owned and operated by Speedway Motorsports, Inc.,
which among its other investments also maintains Infineon Raceway,
Kentucky Speedway,
Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway.
"We are very excited to have KYMCO be a part of our
sponsorship family for the next two seasons," Dan Farrell, senior vice
president, corporate sales, Charlotte Motor Speedway, said. "Having a wide
range of KYMCO vehicles for our use at all of our events will allow Charlotte
Motor Speedway staff to complete their job effectively, efficiently, and not to
mention with a lot of style. We look forward to growing this relationship
and making it a long and successful partnership."
"KYMCO USA
is headquartered in the heart of NASCAR country, so we're quite proud of
aligning with the storied Charlotte Motor Speedway," Bruce Ramsey, vice president
of sales and operations, KYMCO USA,
said. "This partnership offers the fine people at Charlotte Motor Speedway
some trustworthy vehicles with which to complete their duties and garners us
further brand recognition among the many powersports vehicle enthusiasts who make
up auto racing's rabid fan base."
