Tracy Crocker has joined Arctic Cat as the Vice President/General Manager of the ATV division.
In this role, Crocker will be responsible for growing the ATV/ROV business, while improving overall profitability, overseeing all product development, building and executing a global strategy and identifying and developing new opportunities that deliver on Arctic Cat’s financial and strategic objectives.
Crocker’s business background includes a variety of general management and sales and marketing assignments. In his most recent role, he served as the senior vice president of Ecolab’s Hospitality, Healthcare and Commercial Markets businesses. Prior to his role at Ecolab, he served in the roles of senior vice president and general manager for Latin America and division vice president—marketing.
Before joining Ecolab, Crocker worked in senior sales and operating roles at Next Generation Network, Nabisco and Pepsi Cola Company. He began his career in sales with Proctor and Gamble.
Arctic Cat CEO Claude Jordan said, “Tracy possesses a broad business background, solid sales and general management experience, a strong consumer marketing background at several top-tier companies and great relationship-building skills. These experiences will make him a tremendous addition to the Arctic Cat team.”
Crocker is a graduate of the University of Iowa with a bachelor’s degree in business and finance and earned his MBA from Pepperdine University.