Polaris Industries Joins 2013 General Tire Mint 400 As Presenting Sponsor

February 2013 Powersport News

Polaris Industries Inc. has joined General Tire and a host of dedicated sponsors in support of "The Great American Off-Road Race," the 2013 General Tire Mint 400 Presented by Polaris. There are more RZRs entered in the Mint 400 than any other manufacturer, and Polaris provides factory support for Jagged X Racing and Coastal Racing.

"We are thrilled to have Polaris as the presenting sponsor for the 2013 Mint 400," said Mint 400 CEO Matt Martelli. "The UTV class has exploded in growth over the past few years because they are affordable to campaign and virtually race-ready from the showroom floor. You can literally go buy a Polaris RZR from a dealer and with a few modifications be out racing the next weekend. It's really exciting to watch people get into these vehicles and then become diehard off-road race fans."

"Polaris is honored to be the presenting sponsor of a race as legendary as The Mint 400," said Craig Scanlon, general manager of recreational off-road vehicles for Polaris. "The Mint has a rich history that puts off-road racing right in the heart of Las Vegas. From racers and celebrities tackling the brutal Nevada desert to the festivities surrounding the race, such as a pre-race display on Fremont Street, the Mint is a celebration of off-road racing and Polaris is excited to be part of it."

To help capitalize on the newly-formed partnership with Polaris, the Mint 400 has named UTVUnderground.com as the official Mint 400 UTV class media outlet. The website will provide daily updates of the Mint 400 UTV festivities and racing, including expansive coverage of all Polaris racing teams. Photo galleries and articles as well as post-race video clips will be shared with UTV enthusiasts across the Mint 400 and UTV Underground social media networks.

The 2013 General Tire Mint 400 presented by Polaris begins Wednesday, March 20th and will continue through Sunday, March 24. The most hardened off-road racers in the world along with more than 20,000 off-road racing enthusiasts and fans will descend on Las Vegas to race, spectate and party during the four days of events surrounding the Mint 400. The Mint 400 hosts racers from every continent competing in 22 different classes of race vehicles across 400 miles of brutal Nevada desert for the chance to earn the coveted Mint 400 class championship and a host of cash and prizes. The Mint 400 festivities and race spectating are free and open to the public.

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