New Polaris Division For Riding Experiences Exceeds First Year Goals

December 2018 Powersport News

Minneapolis, Minn. — Polaris Adventures, the first-ever national network of premium ride and drive experiences, and a division of Polaris Industries Inc., celebrates its one-year anniversary this month as well as its growth from three locations to more than 60 locations across the country.

Polaris Adventures began as an idea to bring safe, memorable vehicle-based adventures to a broader, national audience. After years of planning, Polaris Adventures came to life on Nov. 30, 2017, delivering more than 25,000 ride and drive experiences in the last year.

Spearheading the idea, Jan Rintamaki, vice president and general manager of Polaris Adventures, said, “The success of Polaris Adventures over the last year has surpassed expectations. We are grateful for our team who has tirelessly worked to stand up a national brand and develop key partnerships coast to coast. A special thanks also goes out to our early outfitters, who put trust into a new concept and came on board the first year to help innovate our experience. We are looking forward to continued growth and providing premium ride and drive destinations for couples, families and adventure groups.”

As local area experts, outfitters become certified through top customer service ratings, best ride practices and unique ride and terrain offerings. Since launching in 2017, Polaris Adventures has expanded into the tropics of Hawaii, deserts of Arizona, mountains of Colorado, forests of West Virginia and more.

“We have been working with Polaris Adventures since its inception,” Corrine Rober, owner of Bear Rock Adventures, a certified outfitter of Polaris Adventures, said. “Not only has it allowed us to elevate our level of customer service and quality of inventory, but it has also positioned us as a leader in our industry with cutting-edge technology. This has improved safety and overall guest experience, allowing us to extend into new opportunities and seasons. Polaris Adventures has been a game changer.”

The program supplies outfitters yearly with the latest Polaris vehicles on the market as well as the tools and resources to offer premium experiences. Based on seasonality and terrain, vehicles are equipped with intuitive navigation and accessories tailored to the local environment to allow people of all skill levels to ride and drive safely. The lineup includes side-by-side off-road vehicles with the Polaris Ranger, RZR and General; snowmobiles with the RMK, INDY, Switchback and RUSH; and Slingshot moto-roadsters.

To view a detailed list of Polaris Adventures’ outfitter locations and offerings, visit http://adventures.polaris.com/.

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