ROXOR Vehicles Now Completely Customizable

October 2018 Powersport News

Auburn Hills, Mich.- ROXOR by Mahindra Automotive North America (MANA) is a fully customizable off-road only, turbo-diesel vehicle designed to handle the toughest of jobs and most rugged terrain. The all-new ROXOR is a turbo diesel powered vehicle created for both utility and adventure, and Mahindra's unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes. 
 
ROXOR vehicles come as a base model with a standard steel body, boxed steel frame, turbo-diesel 4-cylinder engine, automotive-style 5-speed manual transmission, big wheels, tires and brakes as well as a towing capacity of 3,490 lbs. The ROXOR is fully capable of navigating off-road terrain with ease and is completely customizable.
 
Many products in the accessory line have been developed in partnership with several key American-based aftermarket manufacturers, including the hard and soft bikini tops made by Bestop, a Warn winch, KC Hi-Lites light bar, Kolpin rearview and side mirrors, Kolpin grab handles and BF Goodrich or Goodyear tires. Each product can be added to the vehicle with ease, allowing drivers to select what accessories best fit their application. 
 
Other accessories offered by the company are a windshield, dual-function pintle/ball trailer hitch, soft enclosure, heater, differential locks as well as a manual locking hub kit enabling owners to flat tow the vehicle. Every ROXOR receives a textured, scratch-resistant bed liner coating on the floorboards and cargo area.
 
"Due to the versatility of the ROXOR, we created a comprehensive accessory line enabling hunters, ranchers, campers and more to create the vehicle they need and want,” Vice President of Marketing for Mahindra Automotive North America Rich Ansell said. “Every driver needs something different from their ROXOR, and we are giving them the options they want to customize it for their application. We're also able to offer more than 400 different colors and custom wraps to give the ROXOR owner tremendous choice."
 
Additional accessories are under development, including a snow plow and cabin enclosure, at the company's Auburn Hills, MI, facility.

For more information visit www.mahindraautomotivena.com and www.roxoroffroad.com.

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