Kenda Tires has announced the hiring of Jason Baldwin to lead its powersports division.
Baldwin comes to Kenda with more than 17 years of powersports industry experience including working for Polaris, Cannondale, Tucker Rocky and QuadBoss.
While at QuadBoss, Baldwin developed a full line of ATV/UTV tires that have been well received in the powersports market.
Baldwin is looking forward to joining the team and contributing to Kenda’s traction in the powersports market. He said he is thrilled to be a part of a company that “has a tire for everything that rolls.”
Baldwin is an avid bicycle and powersports rider, even having a bicycle mount on the back of his motorcycle. He will be relocating with his family from Texas to the Kenda USA headquarters in Columbus, OH.
Jimmy Yang, President of American Kenda Rubber said, “We are very excited to welcome Baldwin into the Kenda family. His enthusiasm and passion for all things powersports can’t be beat.”