Can-Am Collaborates With Beard Seats, Lonestar Racing

February 2016 Racing

Valcourt, Québec – BRP’s Can-Am accessory group and racing department have jointly announced a new collaboration with Beard Seats and Lonestar Racing. Can-Am dealers will now distribute exclusive, performance-oriented accessories from both companies for Can-Am side-by-side vehicles.

"We are thrilled to be partnering with both of these well-respected companies, because it allows Can-Am side-by-side vehicle owners to purchase additional high-quality, race-driven accessories through their Can-Am dealers," said Allen Bernais, global product manager parts & accessories. "Adding Beard Seats and Lonestar Racing, both of which bring an incredible performance culture to the table, fits our strategy to increase our accessory offerings for the desert and dune regions." 

The product agreement with Lonestar Racing will include an exclusive distribution of 24 Lonestar Racing for Can-Am accessories, including aluminum roofs, bumpers, intrusion bars and more. The Lonestar Racing accessories, available in three colors (Can-Am Red, Octane Blue and Manta Green), are specifically designed to fit the Can-Am Maverick side-by-side vehicles.

Lonestar Racing’s agreement also adds Can-Am X-Team factory sponsorship for 2016 and beyond. Lonestar Racing President Dan Fisher will officially debut his Lonestar Racing/Can-Am Maverick X rs Turbo side-by-side at the 2016 UTV World Championships in Laughlin, NV, and then enter the remaining Best In The Desert series events this season.

“I am proud to partner with such a strong company that sees the big picture and understands what we can do in this side-by-side vehicle industry,” said Dan Fisher, Lonestar Racing President. “Not only will Lonestar Racing be designing and building some amazing accessories exclusively for Can-Am, but I will also be racing a Can-Am. You can count on Lonestar Racing to design racing-influenced, racer-tested products available for Can-Am.”

Can-Am and Beard Seats have partnered to build exclusive seats for Can-Am side-by-side vehicles. Can-Am dealers will carry three different color offerings of Beard Seats’ true performance suspension seating for the Maverick side-by-side vehicles. The seats, sold in pairs, feature a custom design, unique Can-Am fitment applications and include an exclusive Beard Seats for Can-Am premium vinyl cover. Both new product lines will be available in Can-Am dealerships this spring.

"Beard pioneered performance off-road race seating beginning in the mid 70s and much like Can-Am, we've earned a reputation of best-in-class performance, fit and finish and style. Can-Am has been aggressive in its efforts to align themselves with some of the top names in the UTV aftermarket and Beard is certainly proud to be included in that list. We're pleased to offer the very best in off-road seating designed specifically for Can-Am customers," said Greg Anderson, Beard Seats, brand manager. 

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